Speaking from the Indie perspective, I think the most crucial aspect of launching a book is learning to effectively market it. For most of us, marketing is as foreign a concept as building a computer. I am one of those people.
I didn’t attempt to pitch my book to traditional publishers. I have no idea whether any would respond or not. To be perfectly honest, I wanted to be an indie author. I love the idea of it. At least, so far. Admittedly, I may not feel so sure of it after the ball starts rolling… time can only tell.
So what’s an author to do? You’ve spent every moment crafting a masterpiece out of your own blood, sweat, and tears. Without a successful strategy to get the word out, no-one will ever have a chance to see it. How do you break through the uncertain barriers that lie ahead?
I think the best answer to that question will always be the same. Research. Sweet. Simple. True. Nothing can prepare you more than a good, thorough search on what has already worked for countless others.
Ideally, you’ll do much better by starting your research and marketing efforts before you are ready to sell your book. If you are like me… whether it’s procrastination, or the uncertainty of whether or not you’ll even finish that first book at all, this stage comes along as a mad dash at the completion of your debut novel. Chalk it up to stepping out on the first rung on your ladder of experience.
I’m still researching, as I go along. Anxiously testing out the wealth of information I have found online, in the many writer’s groups on Facebook, and any seasoned veteran willing to lend an ear. Time will be the test! What great tips have worked for you?